I'm no habitual Pitchfork basher. I think it's something hipsters do to bolster their hipster cred by proving they're not hipsters. Rather than engage in such games of infinite regress (turtles all the way down and all that), I prefer to regard Pitchfork as what it is: merely one source of online opinion out of many.
That said, I think Pitchfork was way off base when it gave this album a 5.8. Headbangers in Ecstasy is one of the best indie poppish things I've heard in a while, certainly that best so far in this young year 2011. Speaking of young, let's go ahead and get it out of the way and mention that the two sisters behind Puro Instinct, Skylar and Piper Kaplan, are 16 and 23, respectively. I mean 16, yeah, wow- but in these days of easily accessible, cheap bedroom music production, 23 isn't so young (and believe me, that's a difficult sentence for an underachieving 35 year old bedroom musician/producer to write). Indeed, vocalist Piper has no small amount of experience under her belt, but Skylar is no slouch herself on guitar, her melodic strumming providing the foundation for Puro Instinct's catchy tunes. When the band were known as Pearl Harbor, they played music that could best be described as shoegaze indie pop. Having expanded into a full band with a more enveloping sound, they've wisely chosen to move in the direction of a more ethereal dreampop sound. And as Headbangers in Ecstasy moves along, it becomes ever more ethereal, culminating in the awesome "Luv Goon", which sounds like Lush playing a Fleetwood Mac song, but way better. I highly recommend that you check out this excellent album. These kids deserve your support.
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